Cloud For Business From a Stealth Startup

Harry Trott

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Top Stories by Harry Trott

The past few decades have seen a continuous evolution in the way IT back-end infrastructure is managed. Mainframe servers have given way to client servers, virtualization and now the cloud. With standalone user terminals giving way to internet-connected smartphones and tablets, users are today more than ready to find a solution of their choice on the web instead of solely relying on company infrastructure. This poses a significant challenge to the way IT assets are managed in an organization and is perhaps the reason why businesses are today investing millions of dollars in upgrading to cloud-based services. According to one estimate, business spending on public clouds is expected to have crossed $23.2 billion in 2017. At the same time, private cloud is expected to have grown to $13.8 billion at the end of last year. This transition changes not only the way IT serv... (more)

Brand Strategy for Your Startup | @CloudExpo #AI #BI #DX #BPM #Analytics

Having a well-rounded brand strategy helps you identify the marketing channels you must focus on, and defines every aspect of how your business is viewed by your customers. Marketing and advertising is an integral component of every business. The US Small Business Administration recommends that businesses with do under $5 million in gross sales and whose net profit margin is in the 10-12% should spend at least 7-8% of their gross revenue in marketing and advertising. In other words, if you are doing $100,000 in annual revenue, you should be spending around $8,000 a year in adver... (more)

Sia Could Disrupt the Cloud Market | @CloudExpo #AI #DX #Siacoin #FinTech #Blockchain

Blockchain technology is taking over the world. It is an ingenious invention by a person or a group of people known by the pseudonym, Satoshi Nakamoto. Unless you’ve been living under a rock for the past 8 years, you have heard of Bitcoin. The underlying technology behind Bitcoin is called blockchain, a public ledger of all the Bitcoin transactions that ever happened on its network. However, the use of blockchain is not limited to Bitcoin. There have been numerous projects that are making use of blockchain technology. The most famous of these is Ethereum, which is a simplified ... (more)

Powerful Marketing Automation | @CloudExpo #AI #ML #DL #MachineLearning

While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedi... (more)

Getting Automation Right with Big Data | @BigDataExpo #BigData

Big data automation can mean writing dozens of scripts to process different input sources and aligning them in order to consolidate all this data and produce the required output. Why exactly do you need big data for your enterprise projects? Many industry observers have been noting that although a lot of enterprises like to claim that their big data projects are aimed at "deriving insights" that replace human intuition with data-driven alternatives, in reality though, the objective appears to be automation. They point out that the role of data scientists at a lot of organization... (more)