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Load Balancing | @CloudExpo #BigData #Cloud #CyberSecurity #AI #ML #IoT

The Pokeman Go launch is a perfect case study for why businesses need to go with sophisticated load balancing systems

Pokeman Go has been a raging success. But its launch was marred by frequent downtimes and dropped connections. In a recent chat at the Google Cloud Platform Next Conference, Niantic CTO Phil Keslin talked about the “hair on fire” experience where the team had to firefight and upgrade key components on the live production system in order to handle the unexpected surge in new users joining in.

Among the various upgrades made to the system, Niantic had to replace the network load balancer with a much more sophisticated HTTP/S load balancing system that could handle a larger overall throughput and offer faster connections. Keslin says that this timely upgrade made it possible for his team to launch in Japan without an incident although the number of new user signups at this point was triple what it was during their earlier US launch.

The Pokeman Go launch is a perfect case study for why businesses need to go with sophisticated load balancing systems for their business infrastructure. It is not just about unexpected user traffic surges though. Load balancers are also extremely vital in providing the first row of defense against DoS and DDoS attacks. Besides, load balancing systems also perform other vital functions like increasing redundancy and avoiding network congestion.

Picking the Right Kind of Load Balancer
There are various ways to implement load balancing for your system. Round-robin DNS implementations for example, associate one domain name to multiple IP addresses and the clients may pick any of these servers to connect. Server side load balancers avoid letting the client know about the multiplicity of server connections in the backend. This way, the client continues to reach out to an access server which in turn connects to one of the several backend servers. The other way to do this is by providing each client with their own access server and thereby reducing the load upon access.

Picking one of these various implementations is not easy and can only be done after knowing the exact client access circumstances and load requirements. If you are a bootstrapped small or medium business with only a handful of access points and your core objective is to reduce downtimes, the best way to start load balancing is a round-robin implementation. Such a system does not require any specialized hardware or software and can mostly ensure that your system works fine without dropped connections.

On the other hand, if you are Niantic and want to be equipped for unexpected traffic surges, then a good way to go about this is to bring together client-side and server-side load balancing systems to create redundant access points and server points that can ensure a truly distributed network that can withstand high levels of surge.

But no matter how sophisticated your systems are, they inevitably come with a surge capacity; the maximum amount of traffic that your network can take at any given time. This is exactly what happened in the case of Pokeman Go. The actual network traffic happened to be almost five times the demand that Niantic had estimated under their worst case scenario. Increasing redundancies can make your system fail-proof but will also raise the cost of managing operations. This is ultimately the cat and mouse game that businesses need to play with users as well as DDoS attackers during times of surging traffic.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

Register For @ThingsExpo ▸ Here via EventBrite

Register For @DevOpsSummit ▸ Here via EventBrite

Sponsorship Opportunities

Sponsors of Cloud Expo @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
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  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices 
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing

Delegates to Cloud Expo @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 20th Cloud Expo @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 20th International @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

Our Top 100 Sponsors and the Leading "Digital Transformation" Companies

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About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

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More Stories By Harry Trott

Harry Trott is an IT consultant from Perth, WA. He is currently working on a long term project in Bangalore, India. Harry has over 7 years of work experience on cloud and networking based projects. He is also working on a SaaS based startup which is currently in stealth mode.